In 1984, Nike bet on Michael Jordan, and that turned out to be the jackpot of the sneaker industry! MJ’s name is always on the table when it comes to the basketball GOAT discussion. However, Jordan built a legacy off the court that matches the one on the court! You see, the Air Jordan line…
The sneaker industry, aka the athletic footwear market, will be worth USD 196.1 billion by 2030 according to studies. Now, many are into it for many different reasons. Some are die-hard sneakerheads who just love sneakers and the stories behind them. But others are into it for the profit. You see, with a market this…
In 2023, the skateboard community witnessed a flurry of SB Dunk collaborations, and we’re not sad about it! From Born x Raised to Crenshaw Skate Club, Supreme, and Yuto Horigome, it’s a year to remember for SB Dunk enthusiasts. And just when you thought things might slow down, the April Skateboards Dunk SB Low charges…
It’s not easy being a sneakerhead, collector, or sneaker reseller. You see, there’s more to the industry than just strolling into a store and choosing a pair. From the backstories and pop culture moments to huge monetary value, sneakers have all that! Now, one of the first questions every sneakerhead and wannabe reseller should ask…
There’s an undeniable magic in finding that one pair of sneakers that feels like it was custom-made for your feet. The kind that transforms your daily stroll into a blissful cloud walk. Whether you’re a seasoned sneakerhead or just beginning, you wanna find that trusty companion to walk you through life. So here are 7…
Nike is no stranger to announcing new retailer rules and further bot restrictions. But this time, matters were out of this world with the Travis Scott Jordan Golf drop! These kicks are currently reselling for an average of $995 in the aftermarket already! I mean, obviously with such gems Nike had to do something. So…
Another day, another Ye shenanigan, and we’re lowkey here for it. So, Kanye stayed relatively under the radar after his controversial opinions that led to his Adidas breakup. However, leave it to Ye to attract the spotlight and media attention. How? By doing something as dull as filing for trademark applications! However, the YEWS trademark…
The sneaker world just received a jolt of electricity that’s sure to make the hardwood tremble. Reebok, one of the prominent footwear giants, put a game-changer on the court. They crowned none other than the legendary Shaquille O’Neal as the president of their basketball division. This isn’t your average corporate reshuffle; it’s like inviting the…
If you’re a sneaker enthusiast, then you definitely heard of Atmos. Atmos is a boutique that played a significant role in shaping sneaker culture and streetwear trends. It was a driving force in making sneakers not just a footwear choice but a statement of style and identity. After two decades, the Tokyo-bred retailer finally made…
Today, we’re gonna battle sneakerheads’ worst enemy: shoe creases (the second worst is a hard-to-remove stain, just FYI). Say you got a pair of sneakers you love, you’re obviously gonna put them on and flex them! But lo and behold, a crease started forming a couple of wears in. And well, you wanna keep that…