Nike – The Pioneer of Sneaker Tech

Nike Air

So Nike is obviously one of the most famous brands with innovative ideas throughout the years. However, their most iconic sneaker tech is naturally the Air cushioning. The cushioning is about you literally walking/running on air! It was first presented by aeronautical engineer Frank Rudy back in 1977. It was a no-brainer for Nike from then on. However, sneaker designer Tinker Hatfield came up with an even crazier idea. Why not make the Air cushioning visible? So, that’s how the Air Max was born!
Other cool Nike cushioning systems: Zoom – React – Joyride

FlyEase – Lacing Became Much Easier!

Although the self-lacing Adapt tech is pretty sick, it has its drawbacks. But we still love it so much because it brings back a nostalgic Marty McFly feel. However, the FlyEase sneaker tech is a bit more exciting for us. Why? Because it’s making sneakers more accessible to everyone out there. From single-hand wear to a full-on hands-free pair of kicks, FlyEase is getting better and better. I mean, we can’t hate a helpful pair of kicks like Nike Go Flyease, can we?

Flyknit Upper

Breathable. Lightweight. Pretty. The Flyknit technology is pretty interesting since the whole sneaker upper comes in one piece. Every part of the shoe is woven in a way to provide the best support there is!

Adidas – Giving Us Revolutionary Sneaker Tech

Boost Baby!

Just as the three-stripes brand was starting to fall behind, they dropped this bombshell. The Boost technology was pretty revolutionary in terms of cushioning and comfort. It kinda brought the whole brand into the competition. And why lie? Boost is some of the best cushioning techs out there fam.

Primeknit

The sock-like sneaker tech is totally a whole vibe! Just like Nike’s Flyknit, the upper of Primeknit kicks come in one piece ready for wear! My favorite kicks with Primeknit are naturally Yeezys, don’t come @ me. I mean, Boost and Primeknit? A winner combo that we can’t get over. And speaking of Yeezys, here are my favorite colorways, might get you inspired to buy a pair!

Futurecraft Strung – The Future of Sneaker Tech?

So Adidas developed the pretty interesting 4D Futurecraft tech. But that wasn’t enough to revolutionize their kicks. And back to the design room! Finally, we got the upcoming Futurecraft Strung. In fact, the Strung tech is a pretty interesting take on one-piece uppers. It’s not really woven, because there is no exact pattern. According to Adidas, Strung is a new way to create a textile. And that, fam, is art! You can read all about it here!

Asics

Asics Gel Sneaker Tech

This system is all about good cushioning. The gel in the shoes plays the shock absorption game like no other, adding to the runner’s comfort. Usually, the highest impact occurs on the forefoot and rearfoot. So, that’s exactly where you’ll find the Asics Gel tech!

Flytefoam

According to the sneaker brand, Flytefoam solved the dilemma of having a lightweight shoe without ruining the cushioning. So when you have this type of midsole, you’ll get a light pair of shoes while keeping it comfy and all! What more could a sneaker enthusiast ask for?

Reebok Plays the Game too!

Hexalite – Nature Inspires Sneaker Tech

Honeycombs are nature’s beautiful geometrical side. The Hexalite cushioning tech takes inspiration from honeycombs. The 1990 tech helps disperse the shock, and it’s been used in different types of sneakers! Although there are many newer cushioning technologies, this classic is pretty important.

Some Piece of Our Minds Before We Leave

Every sneaker brand gave the industry some legendary sneaker tech, but some shine better than others to this day. Moreover, some will stay with us as long as the industry grows. But trust us, we ain’t sad about this not one little bit! So, the next time you’re looking for comfortable shoes, you know what sneaker tech to look for! Godspeed

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Sneaker Logos Hit Differently When You Know!

Nike’s Swoosh

You would think that a logo for a huge sneaker giant like Nike would cost a lot, right? Wrong! The OG Nike Swoosh actually cost the company $35 only back in 1971. The designer, Carolyn Davidson aimed to make the logo look like Nike the goddess of victory’s wing. One of the goddess’ powers is speed, and the swoosh is the “sound” of speed. Don’t feel bad for the designer though, she owns shares in the company now, and a diamond swoosh ring!

Although we’re discussing sneaker logos, we can’t pass by Nike and not discuss its slogan. “Just Do It”… I mean, it was a fantastic phrase until we discovered where it came from. According to Nike’s advertising company, the inspiration behind the phrase is actually a criminal. Gary Gilmore’s last words “Let’s do it” before his execution. Pretty grim, amirite?

Adidas – Sneaker Logos Get… Confusing?

Next up, we have the three stripes! Or the trefoil? Who knows? Well, we do, but we wanted to be a bit dramatic. First of all, Adidas has multiple logos that are all pretty much active to this day. The first logo is the classic trefoil that represents the three landmasses America, Europe/Africa, and Asia. In other words, it shows the diversity and that Adidas is for everyone.

But you can’t have a 3-stripes company without actual three stripes, right? That’s why the next logo is as iconic as the first. The mountain-like inclined 3-stripes represent the obstacles that athletes face and overcome. Who knew simple sneaker logos could hit so deep… Anyway, the latest addition to Adidas logos is a simple wordmark with 3 horizontal stripes. This one is obviously meant to be timeless and stay for a long time.

PS: If you didn’t know it, Adidas is simply a mashup of the founder’s name: Adolf “Adi” Dassler.

Puma

We had to put Puma up next because we can’t discuss one Dassler brother without the other, can we? Ironically, the company was gonna be called Ruda (Rudolf Dassler, duh) but then Rudolf went for Puma. His inspiration was the Puma cat, and he wanted his products to reflect the same qualities: speed, strength, agility, and more. The logo began as a puma cat leaping through a capital D, for Dassler. The design then evolved to become today’s text that we know, with the leaping cat.

Fun fact: The designer of the logo, cartoonist Lutz Backes, was offered a commission for every item sold with his logo design. Instead, he chose to receive a one-time payment, sneakers, and a sports bag.

Air Jordan – The Best Sneaker Logos Are the Simplest!

We know you don’t need an introduction to this specific logo, but we might as well! You know you’re a successful athlete and human when your name becomes a brand. And that’s exactly what happened with Michael Jordan. The first logo that we know and love on the first two Air Jordan silhouettes is a basketball with wings. Straight to the point and efficient.

However, it’s not nearly as iconic as the mighty Jumpman. The logo first appeared on the AJ3, and is still here today on every apparel item and pair of kicks! Moreover, the origin of the logo is pretty interesting, despite the fact that Tinker Hatfield designed it in 1988. He designed it based on a photograph though. And that picture is the source of all the debate!

So the initial picture was by Life magazine, of Jordan soaring through the air. When Peter Moore and the team saw the picture, they wanted to use it, but you know… copyrights. So they went on and recreated the pics, and the Jumpman was born.

PS: Speaking of the Jordan logo, the Jordan 1 Prototype is dropping soon. Read this to find out why you gotta get over your love for logos with that pair!

Reebok

So you probably already heard, but Adidas sold Reebok for $2.5 Billion! Anyway, the UK-original US-based brand Reebok has a pretty simple logo history. It all started with a Union Jack flag logo, and it evolved from there! The logo went through several redesigns, but our favorite so far is the current two stripes with the third across. The red delta logo also represents the physical, mental, and social transformations equally.

Asics

No, as opposed to what teenage me thought, the designers didn’t put a reversed “B” on the logo. It’s actually an A for Asics, naturally. Interestingly enough, Asics is an acronym for the Latin phrase: Anima Sana In Corpore Sano. The phrase means “a sound mind in a sound body”. And honestly, this is the deepest story among all the sneaker logos and names so far.

Ironically, before becoming Asics, the sneaker brand’s name was Onitsuka after the company’s founder. However, the Latin phrase made such an impression on him that he changed the whole brand! And if you’re wondering what the side stripes mean, we gotchu. It was a simple in-house design competition where the Mexico stripes won!

Vans – Why Fix Sneaker Logos That Ain’t Broken?

One of the most consistent sneaker logos so far on our list. Why? Because it barely changed since 1966! When they see the extended “V”, everybody just knows that we’re about to see some kicks. However, one variation became almost as iconic as the original design. The skateboard with Vans “off the wall” inside is a direct nod to the brand’s skateboarding origins.

Converse

This one is pretty interesting. So, Converse is one of the brands that didn’t really have a constant logo until they dropped the All-Star silhouette. The kicks were so popular that the brand adopted the star and included it in all of their logos since 1962. I mean, we all know that beauty is in simplicity, and Converse definitely went for that!

New Balance

Last but not least, another consistent design by New Balance. We wouldn’t miss the brand after all the crazy collabs they’re throwing our way! The N and B merge beautifully with stripes on the N to represent speed. And since 1972, the brand kept the same logo with minor iterations.

Honorary Mention: Supreme

Not a sneaker brand, but we can’t talk logos and not discuss a controversial yet iconic logo like this. And Supreme is famous for some of the best sneaker collabs around! So the story behind this logo is pretty cool, especially that it involves a rip-off. The bold Futura Oblique font and red box are actually the trademark style of the artist Barbara Kruger. Kruger is a rebellious artist and definitely supports anti-capitalism. This is kinda ironic considering what Supreme New York is, right? You can actually read more about this right here!

The Best Sneaker Logos Always Tell a Story

Now that you know all the cool stories behind the most famous sneaker logos, you know why we love them so much. So the next time you go sneaker shopping, you’ll know exactly the heritage and story behind each of them! Just make sure that you have a sneaker bot in hand when you want to buy from the sneaker giants. After all, with great hype comes great demand! Godspeed

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New to the sneaker industry? Check out these Air Jordan and Supreme guides for some pointers!

Multicolor Sneakers You Missed in 2020!

Now we’re not here to add salt to the wound if you took an L on some of these. Maybe you can get the kicks from resale platforms, who knows? But no worries, we’ll cover some of the upcoming multicolor sneakers too!

Air Jordan 1 Mid Multicolor (W)

We previously said that 2020 is the year of lady sneakers, and this pair doesn’t say any different. The mid-top Jordan not only features different colors, but it also features different materials! The colors are so lively and fit for spring days. And if your partner’s birthday is close, that would make one hell of a gift. However, the kicks dropped on April 9, 2020. So you’ll have to get the kicks from resale platforms for around $200, which is not too bad!

Atmos Sean Wotherspoon Asics Gel Lyte 3

Following a Japan-exclusive release in June, the second Sean Wotherspoon sneaker dropped on August 14, 2020. Although not as valuable as the designer’s first Nike collab, the kicks are still worth our attention! The multicolor sneakers feature changeable logos and Sean’s signature corduroy upper. You can get this pair off the resale market for $450 on average!

New Balance 827 x Aimé Leon Dore

This is technically an all-American collab! The NYC streetwear brand put its own spin on the 1999 classic. And the end result was the really good looking multicolor sneakers! The 827 ALD dropped on March 13, 2020, as part of a capsule. And if you wanna buy the kicks, you’ll have to cough out anything between $380 and $1,150! This pair is actually one of several hits in 2020, so don’t forget to check out New Balance’s eventful 2020!

Upcoming Multicolor Sneakers!

Air Jordan 1 Biohack

A pair that tributes a pair, and you can find the full story here. The multicolor sneakers are not the over-the-top colorful kind. In fact, they’re pretty tame for such awesome colors, and that’s the genius of it. So if you’re looking for a pair of multicolor sneakers without feeling too tacky, this is it! The kicks will be dropping on September 4, 2020, as part of the Jordan Lineup for Fall 2020!

New Balance 997 MultiColor

Don’t want to go out of your way to pay resale for the Asics Sean Wotherspoon collab? Then we’ve got just the multicolor sneakers for you! A low key similar pair that might not be on such high demand. The upcoming New Balance 997 features a suede upper with color blocking similar to the Asics pair! There are no release details yet, but it was supposed to drop in August. Who knows? NB might surprise us with a drop within the last two days of the months!

Air Jordan 5 “What The”

We love a good mashup on an awesome silhouette. And the upcoming Jordan 5 “What The” is a next-level pair of multicolor sneakers! The “What The” line has an extensive history and gave us some really good pairs. One of them is the really rare Nike SB Dunk “What The”. And since the upcoming Jordan 5 mixes more than 8 rare colorways, we expect it to be a smash! We can expect the multicolor sneakers to drop in November 2020, and make a bang when they do.

NSB Gets You The Multicolor Sneakers!

Missed on a lot of pairs before? No problem. Get NSB today and enjoy the endless possibilities. And if you’re already and NSB user, let’s hope you’re ready for some serious heat starting today! Don’t forget to keep your bot all revved up for all the amazing releases to come!

https://twitter.com/NSB_Bot/status/1299430565737889793

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Wotherspoon x Nike Took the Sneaker World By Storm

Sean Wotherspoon was just like any other popular sneaker fanatic. He opened his own store when they buy kicks for cash. He has his own Youtube channel “Round Two”. So all in all, he’s living the sneaker dream! However, we also learned that no dream is too big when he won the Air Max competition in 2017. This hybrid Nike Air Max 97/1 took the sneaker industry by storm with its colorful corduroy and unique looks. They dropped on Air Max Day 2018 and retailed for $160. The currently resell for a starting price of $900 but can go as high as $2,500!

Sean Wotherspoon Asics x Atmos Killin’ It

The teasing started in October 2019. On and on we kept waiting for any news about the kicks! We patiently watched the leaks and teasers for months. The Sean Wotherspoon Asics Gel Lyte 3 features a full corduroy upper. The mismatch game is also going strong there because each pair is coming in a different mix of colors. The kicks will also be customizable thanks to the tiger and round patches that you can change! Finally, they will drop in full family sizing.

The kicks will come with a set of accessories and apparel. The accompanying apparel will include two bags and a set of t-shirts with the word Atmos. The “O” is replaced with Sean Wotherspoon’s logo.

Release Details

The upcoming Sean Wotherspoon Asics Gel Lyte 3 will be celebrating the silhouette’s 30th anniversary. They will hit the Atmos online stores on June 27, 2020, for ¥17,500 which equals about $164. The tees and bags will range between $42 and $66.

One single sample pair of the Sean Wotherspoon Asics collab currently resells for $1,920. And that’s a pretty good sign as to what to expect later on, especially if there’s limited stock! So make sure you get copping with NSB. But if this release isn’t up to your standards, Sean Wotherspoon also has something cooking with Adidas!

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