Kiko Kostadinov Asics – An Eccentric Collab Worth Looking Into!

So, Kiko Kostadinov is a Bulgarian designer and the founder of his namesake brand of workwear. And in 2018, the designer and Asics tapped into interesting territory with their collaboration. Since then, they have served time and time again some really interesting releases. In addition to dropping new colorways of classic silhouettes, Kostadinov gave us new silhouettes inspired by Asics classics. You can read all about the history of the collaboration here. But before 2024, it seems like the Kiko Kostadinov Asics partnership has one more drop under its sleeve.

Kiko Kostadinov Asics UB9-S Gel-Kayano 20 Release Info

If you’re familiar with the designer’s signature designs, you’ll know that Kostadinov usually goes for simple colorways. His usual designs are either monochromatic or duel-toned tops. However, this time, he’s going all out with the colorblocking! You see, the upcoming Kiko Kostadinov Asics drop features orange, green, and two shades of purple. The colors somehow work beautifully together to give us this rendition of the UB9-S Gel-Kayano 20.

Now, we can expect these babies to hit the Asics stores on November 1, 2024, for $200. And if you’re wondering whether they’re worth the investment, they definitely are. Why? Because if you check out previous collaborations between these two on resale platforms like StockX, you’ll find that they’re pretty profitable! So, if you wanna start on your sneaker resale journey, maybe fetching these for retail isn’t a bad idea.

But if you wanna dive deep into the world of sneaker reselling, you might wanna think about investing in a bot. If you’re not familiar with how this all works, we got you covered. In the meantime, check out our blog for some hot drops coming in soon. Godspeed!

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It Starts with Kai and Nike

When we say that what Asics did was genius, we mean it. You see, let’s start with the beginning of the story. At the start of 2024, news came out that Nike recruited the online streamer and Youtuber Kai Cenat. The popular content creator became a Nike ambassador and that in itself was a smart move on Nike’s part. You see, the brand obviously is trying to leverage the popularity of streamers to their advantage. That makes sense since people like Kai Cenat, Mr. Beast, and many others are pretty influential with Gen-Z and younger generations.

Kai Cenat Promotes Asics Without Doing It!

Now, here’s the catch. As a Nike ambassador, it goes without saying that you can’t promote other competitors. That makes sense obviously because you’re signed to a specific brand! But Asics’ marketing team seemed to have an idea to make waves in the industry. You see, the brand sent Kai a package that had several Asics sneakers as a gift. Naturally, the streamer unpacked the box on his livestream!

So, here’s how it went down. Kai unpacked the box which contained the sneakers. Took them out, and with a sad face showed the kicks to the people watching the livestream. At that moment he realized that he was probably not allowed to wear these kicks due to his Nike contract! But that doesn’t matter, because Asics already got what it was there to do: gain exposure.

How Will This Stunt Reflect on Asics?

If you know your Nike history, then you probably know that the two brands have a history. When Asics (previously Onitsuka Tiger) wanted to go global, it was Phil Knight’s Blue Ribbon Sports that distributed it in the US. Blue Ribbon Sports became Nike the brand that we know and love today! And well, Onitsuka Tiger became Asics. But regardless of the history, the Kai Cenat stunt put Asics on the map as a brand that we shouldn’t underestimate. And honestly, we can’t wait what else they will come up with in the future. If you wanna keep up with all the tea and sneaker news, make sure you keep an eye on our blog. Godspeed!

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Best Asics Running Shoes – Choose Your Fighter

There are many types of runners. Some people are in it simply as a hobby, some are daily runners, and some are serious runners who are in it to race and compete. And of course, your choice of running kicks will depend on the kind of runner that you are. So, here are the best Asics running shoes that work for all kinds of runners!

Best Overall – Asics Novablast 4

So, if you’re looking for an all-around good pair of running shoes, the Asics Novablast 4 is your shoe. It’s in fact everything that a runner needs when they want the best that Asics has to offer. The kicks offer stability, cushioning, and durability, all without compromising energy return. And well, these babies kinda look good. The downside of these kicks is that they might not be a great choice for wet conditions. So if you live in a place that has mostly rainy conditions, this might not be your best option. Oh, and these babies retail for $140, so better make sure you save up for this one.

Best Cushioning – Asics Gel Nimbus 26

The Gel system is one of the best sneaker technologies that Asics developed. And runners get to experience the best cushioning experience with it thanks to Asics Gel Nimbus 26. I mean, these babies are 21% softer than your average pair of runners! However, with all that comfort you will have to sacrifice something. And in the case of the Nimbus 26, you kinda lose a bit of the energy return. So, if you’re into runs for leisure, you’re in for a treat! These babies retail for $160 if it’s your kinda thing.

Best Stability – Asics Gel Kayano 31

So, you’re a heel striker and worried about your foot stability? Well, Asics has the best solution for that, the Gel Kayano 31! Before all the sneaker tech advancements, people used to sacrifice comfort for the sake of stability. Luckily for you, the Gel Kayano 31 provides both. Sure, it’s not a Nimbus 26, but it provides enough cushioning for you to have a comfy ride! But if you want these kicks, they’re a bit on the pricey side at $165 in retail.

Best Affordable – Asics Jolt 4

We get it, so far, all the best kicks are kinda expensive, and not everyone can afford them. Luckily, Asics has a budget-friendly option that is pretty impressive! The Asics Jolt 4 is durable, breathable, and stable, with enough cushioning to be pretty comfortable. Although it doesn’t feature Asics’ state-of-the-art technologies, it’s still worth owning. Fortunately, the kicks will only cost you $60 in retail, so we’d say definitely the best Asics running shoes on a budget.

Best for Enthusiasts – Asics Superblast 2

Last but not least, we have the perfect pair for those who wanna go all in with their running journey. The Asics Superblast 2 really lives up to its name in every way. You see, the silhouette has everything a runner needs like cushioning, stability, massive energy return, and durability. So if you’re looking for a pair that you can compete in over long distances, the Superblast 2 is it. In fact, this is definitely one of the best Asics running shoes currently on the market. The only downside here is the shoe’s steep retail price of $200. But if money isn’t an issue, this is definitely the pair we recommend for anyone.

Are You Looking for More?

Whether you are into running shoes or not, there’s always a pair of shoes waiting for you. And if you don’t wanna stay out of the loop, our blog is there for you. From all the latest sneaker updates to helpful guides, there’s a lot to enjoy. And of course, you can tap into the world of sneaker botting through the widest of doors with NSB! But that’s a talk for another day or another guide. Godspeed!

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