This knowledge will come in handy if you think you have what it takes and decide to become a reseller. And since you’re reading this, then you’re already halfway through that decision! So, are you ready to learn the difference between a hype pair and your average beaters? If you’re already familiar with the basics, why not jog your memory with a reread? And if you wanna level up your game, then you might wanna take a crack at sneaker botting basics!

Hyped Sneakers Recipe!

Choose Your Brand Carefully

We’re gonna be honest here, not all sneaker brands are worth investing in. That’s why you should always stay in the loop and know which brands are the most popular. Naturally, one of the leading brands in that department is Nike along with Jordan Brand. And before the Adidas Yeezy breakup, Yeezys were also a powerful contender. Finally, New Balance has been doing some solid work for the last couple of years. Sadly, Adidas seems to be killing its collabs one by one, but we sure hope for the best.

Look at the Background of the Shoes

A very important part of the sneaker game is sentimental value. Sometimes a pair builds hype just because of the story it holds. One of the masters at this game is Jordan Brand. Air Jordan plays on the backstory of the kicks with retros and new colorways, and almost always sells out. Most Jordans have a story to tell, and sneakerheads are into that storytelling. You see, every OG Jordan that dropped during MJ’s playing days holds a legendary moment with it. This contributed to His Airness becoming the king of endorsements.

Availability

Exclusive runs always win the hype game. The availability of brands like Vans and Converse makes the kicks lose value on the resale market. So naturally, they make really fantastic beaters. However, companies like Nike and Adidas capitalize on exclusivity as well as general releases. An excellent example of that would be Yeezys during their prime. Getting your hands on a pair was a big deal, and the kicks were worth a lot in resale. However, the exclusivity card isn’t a long-term strategy. Sadly, the partnership ended in 2022 and didn’t survive long enough for us to see how things will turn out.

Collaboration is Key to Hyped Sneakers

We’ll repeat, not all collabs are worth the flip, but collabs are usually worth the money you’ll invest in them. When a popular brand collaborates with an equally cool brand, the results are very hyped sneakers! And that’s how an otherwise available brand can give us a hot pair of kicks. Obvious examples of this are Fear of God x Vans Era 95 DX Marshmallow. It retailed for $90 and currently resells for $1,200 on average! Another one is Off-White x Chuck 70 Hi “The Ten” which retailed for $130 and resells for around $1,800. Of course, this was due to the relationship between exclusivity and value. The kicks we mentioned were pretty rare!

On another note, Adidas failed miserably to create hype with their IVY PARK and Pharrell partnerships. Yeezy, as we already mentioned, lost some of its appeal but was still worth copping. However, sneaker collabs like Travis Scott with Jordan and Nike are literally what’s keeping the hype world together. So, again, there’s more at play here than what meets the eye.

A Good Endorsement Does Wonders!

Choosing the right athlete is crucial to the marketing game. The Jordan endorsement is living proof of that. Remember the time when Michael Jordan didn’t want to sign with Nike? Converse, as the best basketball shoe company back then, didn’t see much in a rookie. MJ wanted to sign with Adidas but they couldn’t make basketball shoes so they passed up on the offer. However, Nike was willing to sign a deal, and thanks to Mama Jordan, they did!

After signing the deal and agreeing to give Jordan his own shoe, Nike expected $3 million worth of sales. However, they ended up selling $126 million! So how does that relate to our talk? Simply put, Michael Jordan, even as a rookie, was a sensation and the public loved him. This love translated into sales when the first Air Jordan 1 dropped in 1985! After all, everyone wanted to be like Mike. And that marked the birth of hyped sneakers.

Again, Nike does wonders when it comes to endorsements and collaborations. So if you take a look at this list of Nike athletes, you’d know that Nike has no shortage of awesome kicks. Though they’re not all hype-worthy, they’re a constant income for the brand because they’re popular!

Advertising Could Create Hyped Sneakers

Who doesn’t remember the Jordan series of commercials starring MJ and Spike Lee? Or Adidas’s “Impossible is Nothing” commercial that features Muhammad Ali and other famous athletes? Commercials and marketing campaigns are very important elements of the hype culture. A very well-executed marketing strategy would make all the difference in the world. “Tickle Me Elmo” is the perfect proof of that! Anyway, if you wanna check out some cool sneaker commercials, check this out.

Last Thing You Should Know About Hyped Sneakers!

Hyped sneakers are not just the byproduct of the design process. Although the design does play a part, it’s not always what makes or breaks a release. In fact, ugly kicks can still be worth a whole lot of money if a brand plays the game right. And sometimes, sneaker hype depends on many factors that even these brands can’t control. Otherwise, we wouldn’t be having this whole discussion, would we?

But one thing is for sure, getting hype kicks is hard. That’s why you should have a good sneaker bot to help you out in the vicious online copping world! After all, you won’t be the only sneakerhead looking for a way to cop the hottest kicks on the market. Luckily, NSB3 is coming soon, and with it a lot of upgrades that will give you the boost you need on drop day. From a brand-new Nike SNKRS module to the AI Captcha solver, here’s what you should expect from the upgrade! Godspeed

The post The Foolproof Guide to Finding Flip-worthy Hyped Sneakers first appeared on .

Jordan 4 Red Thunder – Rockable in Every Season!

There’s nothing quite like a pair of black Jordans, with a dash of color. Don’t get us wrong, we love us a pair of colorful sneakers every now and then! But when we go looking for our next everyday fit, we go for blacks n whites. Luckily, we always get plenty of those to choose from! And this time, we’re getting the awesome Jordan 4 Red Thunder! These babies are a red-ish take on 2006’s Jordan 4 Thunder. They feature the same black suede upper, with a red mesh and midsole instead of red!

The Original Thunders

Fun fact: Michael Jordan owned a superbike team. As bizarre as that sounds, we’re not really surprised because we watched the Last Dance! Anyway, so MJ is a motorcycle enthusiast. And when you’re a superstar, it’s easy to have enough connections to start your own superbike team. Naturally, sneakerheads got some motorbike-inspired colorways. One of these kicks was the Jordan 4 Thunder. This colorway dropped in August 2006 and retailed for $500. Don’t panic, the retail was so high because you got a matching jacket with these babies. Oh, and the release happened online only!

The yellow thunders restocked back in 2012, and that was the last we saw of them sadly. However, you can get the 2012 edition off the resale market for $560 on average! Or, you can buy the upcoming Jordan 4 Red Thunder for retail. Sounds like we have a winner option, doesn’t it?

Jordan 4 Red Thunder Release Info

The upcoming Jordan 4 Red Thunder will drop on October 2, 2021, for the usual $190. What’s interesting about these kicks though is that you can flip them for $450 on average! That’s a pretty impressive number for a non-OG colorway. Usually, non-OGs pass without anyone paying them any attention. We understand what people see in these though, we really! Maybe you can start your sneaker reselling side hustle with this pair. But make sure you pass the reseller vibe check here first!

Gotta Cop ‘Em All!

With a resale value like that, you can make some easy side cash. However, getting the pair for retail won’t be that easy. That’s why you gotta gear up with one of the best sneaker bots and the right setup. From the best proxies to sneaker servers, we got you covered. Just make sure you check out this guide to get to the best setup you can have!

The post Jordan 4 Red Thunder – Storming the Way to Your Closet! first appeared on .

But, as one of the hype drops, copping a pair won’t be as easy as you think it is. Actually, you’ll only be able to have a chance at it if you have a top-notch sneaker bot!

Lucky for you, we rounded up the best sneaker bots in one place. Click the button below to know more about them all.

Jordan 5 Bluebird – Blue Jordans Always Look Good

Okay, remember how people always think that women’s Jordan colorways aren’t cool and so on? Well, Jordan 5 Bluebird is totally making a point with the drip it will bring this October! The kicks feature a bluebird shade of… blue. But the pair isn’t only inspired by the very pretty birdies. Does the phrase Bluebird days ring any bells? Well, if you’re not familiar with it, it has a really beautiful meaning! Bluebird days are days with clear blue skies that come after it snows. So, if you take that into context, you’ll see that Jordan 5 Bluebird is the perfect winter holiday sneaker!

Now let’s discuss the materials and more. The kicks will come in a soft suede upper and features different shades of blue. The silver shark teeth definitely add some groove to the peaceful design. And finally, the icy outsoles fit perfectly with the bluish theme. So all in all, the sneakers are crazy awesome and will look awesome if you style them right. Oh, and if you’re worried about the size if you’re shopping online, here’s how Jordans fit.

Sounds Like a Must-Cop Doesn’t It?!

The Jordan 5 Bluebird is definitely a pair you shouldn’t miss out on, despite being a women’s exclusive pair. You don’t always get a wmns pair making more than $100 in profit! These kicks will retail for $190, and they resell for $372. So if that isn’t enough incentive, we don’t know what is. But how do you get something like that when you bet your a$$ that everyone is going for them? Well, you need to have a great bot to cop a good-looking pair like that. Something as powerful, and successful as NSB. Learn more about it here.

Some More Release Deets for You

Okay so, we talked money, but we didn’t tell you when and where the kicks will actually drop. Jordan 5 Bluebird will drop on October 7, 2021, which is like a week away fam! Anyway, they’ll be available on the Nike SNKRS app and select retailers. You can always find out where to buy Jordans here too. So if you wanna take your chance on Nike, you’ll need a good SNKRS bot. And guess who already has a list of the best Nike bots? We do, right here!

Before You Try to Cop Jordan 5 Bluebird

We know, the kicks look seriously promising. However, we wanna give you some tips before we part. First of all, a sneaker bot won’t guarantee a successful cop. So even if you’re a botting veteran with the best setup, you might miss it. It doesn’t mean you shouldn’t go for the best sneaker bot setup though. To do that, make sure that you get the best sneaker proxies you can find. And the holy trifecta won’t be complete unless you run your bot on some reliable servers. Finally, if you wanna know more about all of this business, check out this guide! Godspeed

The post Jordan 5 Bluebird Features Clear Skies and Women Exclusives! first appeared on .

Jordan 1 Mid – The Origins

Alright so, Jordan Brand introduced the Mids in the 2000s as a more “lifestyle” alternative to the Highs. You know, who needs all that ankle support when not playing basketball? However, die-hard Jordan fans don’t really care for something that MJ didn’t wear. So here’s a negative point in the Mids’ arsenal. Next up, we have the reselling industry, which seriously looks down on these. Why? Because their availability ruined their hype. And if you’re a reseller or a hypebeast, you’ll only care about the monetary value.

However, we should acknowledge the fact that some Jordan 1 Mid colorways are valuable on the aftermarket. And naturally, that’s because they were very exclusive or special editions. But we really think that Jordan 1 Mid deserves more love than it gets. Read on for a piece of our minds!

Reasons to Give Jordan 1 Mid A Shot

First of all, Jordan 1 Mid is indeed an easier-to-wear alternative to the High tops. So if you’re in a hurry and don’t wanna go into the hassle of wearing the highs, go for these. Second, the Mids are usually the less expensive alternative to the Highs. However, we don’t want it to be a rebound of the high tops though. Because when you rock kicks, you should love your way into it. Third, Jordan 1 Mid comes in so many colorways, and some are exact replicas of OGs! So really, what more does one need to love these babies?

Last, but not least, if Michael Jordan can rock them, then why won’t you? We ain’t throwing shade, and it’s definitely a JB marketing strategy, but we all wanna be like Mike! And when we saw him wearing the heat reactive Jordan 1 Mid, we fell in love. But then again, when the GOAT wears kicks, we want them. It’s always been like that, and no regrets!

Our Favorite Jordan 1 Mids!

So this bit is totally not objective, but we kinda think you guys will agree that these babies look good. And if you don’t have them, maybe it’s time for a sneaker collection upgrade! Or, maybe keep an eye on our blog for more news about awesome Mids.

Melody Ehsani Jordan 1 Mid “Fearless”

So we don’t wanna be those people, but this is the best Jordan that Melody Ehsani and JB gave us. The kicks celebrated the Flight legacy while giving a major shoutout to the ladies out there. The Fearless collection was a pretty big thing in 2019, and it mostly still is! Today, the mismatched pair is worth $1,200 on the resale market.

Chicago AJ1 Mids

A classic colorway is always a win in our colorway. But when it’s the Chicago on an AJ1, you bet that we’re digging these babies! And if you think the Mids are worth a shot, this is the perfect place to start. You can get them on the aftermarket for $213 on average.

Jordan 1 Lakers Mids

We can’t really discuss Jordan 1 Mid colorways without choosing another classic. I mean, who wouldn’t know the signature yellow and purple Lakers colors? The SE Jordan 1 Mid Lakers will definitely take your outfits to the next level if you style them right. You can get these babies for around $490. And if you own them, well, you can either flex or flip. Your call.

The post Jordan 1 Mid – Reasons to Have It in Your Sneaker Rotation! first appeared on .

A Little Throwback to Jordan 12 Taxi First!

Back in 1996, Jordan Brand introduced the 12th silhouette. The sneakers looked pretty fantastic and immediately became fan favorites from the minute of their inception. Some colorways hit it bigger than others thanks to the stories that happened to MJ in them. For example, the flu Game 12s are definitely the most popular OG colorway. You can check out some more interesting Air Jordan stories here!

Now, the Jordan 12 Taxi is also one of the most popular colorways of this silhouette. Anyway, if you’re wondering where the Taxi name comes from, we gotchu. The colorway features a black and yellow outsole that kinda reminds us of NYC taxis. Jordan 12 Taxi retroed back in 2008, 2013, and finally in 2018. And now, Jordan 12 Royalty is the closest we’ll get to a retro in 2021!

Jordan 12 Royalty – So What’s the Difference?

So the main colorway is the same between Jordan 12 Taxi and Royalty. However, the differences are in the subtle details. For example, the Jordan branding on the side of the kicks is gold instead of white. And the main difference is that the outsole will be white and black instead of yellow and black. So technically, unless you’re a real sneakerhead, you won’t be able to tell the difference at first glance.

Release Deets

Despite hoping for a date that’s pretty soon, the Jordan 12 Taxi Royalty will drop on November 13, 2021. These babies will retail for the usual $190, but we still don’t have any resale news. However, if the kicks are as popular as the Taxis, then they’ll be profitable enough, especially if you cop multiples.

So, We Coppin’ the Jordan 12 Taxi Royalty?

In our personal opinion, the Jordan 12 Taxi is a great addition to your Jordan sneaker collection. However, whether you’re in it for the love of the game or the resale, you’re gonna need a sneaker bot. With a colorway like that, we all wanna get our hands on these babies. Here’s a list of 2021’ finest sneaker bots, and the proxies and servers you’ll need along the way. We gotta tell you though, sneaker bots won’t guarantee a W for you. They’ll just give you the best chance you can get on drop day. Godspeed

The post Jordan 12 Taxi Comes Back with a Royal Twist in 2021! first appeared on .

The History of Jordan 1 Bred

If you’re an OG sneakerhead, then you probably know the story of the kicks more than your own name. So back in 1985, aka the year that started it all, Nike dropped the first-ever Air Jordan. It was a revolutionary pair of sneakers that everyone fell in love with immediately. The only contender the pair had was the Nike Dunk High, which is the product of the same sneaker designer. Of course, we’re talking about the legendary Peter Moore.

What actually made the Jordan 1 Bred colorway legendary was controversy. The kicks violated the uniform policy of the NBA. The league fined Michael Jordan $5,000 every time he wore them! And that was a pretty tiny price to pay if we compare it to the revenues that Nike made. You can read all about that in detail here! So you can gather from the story that Jordan 1 Bred is a legend among sneakerheads.

Jordan 1 Bred Patent Leather – Is that a Dealbreaker?

Is patent leather ever a dealbreaker? Honestly, some sneakers just look better when they have that extra pop. And I personally think that Jordan Brand really put a festive spin on these classic babies! The black and red patent leather makes the colorway pop. And the whole look is complete with the usual white midsole! So our verdict? These babies totally pass our vibe check and are a must-have.

Release Deets

The upcoming Jordan 1 Bred Patent is the perfect pair for the holidays. Incidentally, the kicks will drop in December 25, 2021, for the usual $170. And they’re definitely a catch for sneakerheads and resellers alike. Why? Because the kicks are worth $400+ on the resale market! A pretty nice deal if you ask me.

How to Get Jordan 1 Bred Patent

These babies and the rest of the holiday Jordans will definitely be the subject of so many copping trials. And you know what that means: it’s gonna be brutal! So what should you do? Easy! You get one of 2021’s best sneaker bots, along with the right proxies and sneaker servers. That way, you’ll even the playing ground, because everyone will probably be doing that. And if you’re new to the game, this guide will help you navigate the world of sneaker bots. Good luck and godspeed

The post Jordan 1 Bred Patent – Back to Roots with a Holiday Twist! first appeared on .

Our Favorite Holiday Jordans This Year!

Okay, we don’t wanna play favorites, but we will anyway, so might as well share them now! The first pair on our lineup is the wmns Jordan 1 Bubble Gum or “Atmosphere”. The pair features a cool mix of light pink and navy. It’ll drop on December 22, 2021, for $170 as usual! The second Holiday Jordans are a patent take on the very very classic Breds. We don’t really have to explain why this is a must-have, do we? Rumor has it that the kicks will drop in late December too.

We gotta give it to JB, they’re dropping some gems for the ladies. For example, the Bluebird Air Jordan 5 is an absolute stunner! It’ll be among the first kicks to introduce the holiday Jordans on October 7, 2021. And our last favorite will be the subtle twist on the classic AJ12 Taxi. Their actual name is “Royalty”, but they’re definitely Taxi V2 for us, right? The 12s won’t be available till November 13, 2021. So you got time to prepare your botting skills!

Mo’ Jordans, Mo’ Drip!

We’d be lying if we said that we don’t like all the colorways we’re getting. They’re all pretty cool and unique. So if you’re a sneaker collector, we highly recommend putting on some serious reminders. We’ll definitely keep you in the loop once we have more info about them all! So make sure you keep it locked on our blog for the freshest news.

Jordan 1 Bordeaux
Release Date: Nov 20, 2021

Jordan 1 Handcrafted
Release Date: Dec 18, 2021

Air Jordan 3 Pine Green
Release Date: Oct 30, 2021

Jordan 5 Jade Horizon
Release Date: Dec 4, 2021

Jordan 9 Chile Red
Release Date: Nov 6, 2021

Jordan 13 Court Purple
Release Date: Dec 29, 2021

WMNS Jordan 14 Shocking Pink
Release Date: Nov 4, 2021

Jordan 14 Winter
Release Date: Oct 16, 2021

How to Catch ‘Em All

You’re definitely thinking about how somebody can get lucky enough to catch all these drops. Well, they don’t, they get a sneaker bot and set it up to give their luck a bump forward! And because we’re cool like that, we rounded up the best sneaker bots of 2021 here. But if you’re new to the game, this guide is a must-read to get started on the right botting path.

Not really new to the botting industry? Refresh your sneaker bot knowledge with a round-up on sneaker proxies and servers. You never know what you could be missing out on. And finally, always keep in mind that a sneaker bot won’t guarantee a successful cop. It will boost your chances enough to even the playing ground! Godspeed

The post 2021’s Holiday Jordans – Ever Felt Heat Mid Winter? first appeared on .

The New Winter Sneakers of 2021 Hit Different!

So, winter is almost here, and we all know how snow, rain, and mud could affect your sneakers’ life. And a pair of sneakers in bad shape is a bad look on any sneakerhead! But the new winter sneakers we’re gonna discuss today are meant to help you bring heat in the cold.

Jordan 1 Low ‘Sherpa Fleece’

Okay, I know what you’re thinking. Who needs a hybrid of UGGs and Air Jordan 1s? But man do these look comfy. And really, what’s so wrong with a pair of snug Air Jordans? The kicks come in a cool-looking beige suede upper and sherpa fleece sock liners. So if you’re looking for a lit pair of kicks to match your loungewear, this pair is it!

Jordan 1 High Acclimate ‘Black’

Half boot, half drip. What more could a sneakerhead ask for? The winter sneakers will come in a weatherproof design that’ll be helpful throughout the winter days. The upper comes in a cool black leather with a rubber-like feel to it. The perforations are also closed off to prevent water leaks and so on. The collar comes with AJ13-like pockmarks and eyestays like those we have on winter boots. Finally, the liners come in the same sherpa fleece as the Lows we just discussed.

Air Jordan 1 Acclimate ‘Chocolate’ – Winter Sneakers Can Look Yummy!

This pair lowkey reminds me of the ice cream sandwich. It features all the same technical weatherproof details as the all-black pair. However, the upper comes in a mix of brown and white, with a cool beige Nike swoosh. So if you thought that the black pair is a bit too grim, this is the perfect alternative for you!

GORE-TEX and Air Jordan 1 Are a Win in Our Books

Although we still don’t have clear deets about these kicks, we know we’ll be enjoying winter in style. The new Jordan 1 High will probably come dressed in the weather-resistant Gore-Tex material. Rumor has it that the kicks will come in a black and grey colorway. Pretty basic, but we dig classic-looking sneakers.

Release Deets

So far, we don’t have any release info about these babies. However, we expect that these winter sneakers will drop pretty soon. I mean, you don’t drop things meant for winter during spring… do you? What we do know is that the kicks will be available on the Nike SNKRS app and at select retailers.

How to Score Them Winter Sneakers?

Now what we’re gonna say applies to any sneaker you wanna cop, especially if they’re hyped. You’re gonna need a powerful bot, and you can check out your options here. You’ll also need some awesome proxies, and sneaker servers that many forget. But we play the game right and hope for the best results: some major Ws!

The post Winter Sneakers – Are These the New Winter 2021 Normal? first appeared on .

Jordan 14 Red Lipstick – A Kicka$$ Pair of Kicks!

The upcoming Jordan 14 Red Lipstick will come in a new, yet very familiar color-blocking! So at first sight you’ll definitely notice the black suede upper and black midsoles with white speckles. However, all the action goes on the level of laces and collars. These will come in a Louboutin-worthy shade of red! And since the inspiration is red lipstick, we shouldn’t be surprised. You know, Jordan 14 Red Lipstick could be the shoes the ladies will switch to during a night out!

Release Deets

If this colorway floats your boat, then you must go for the cop! The WMNS Jordan 14 Red Lipstick will drop on September 16, 2021, for $170. Bonus point goes for the sneakers’ resale value, which is $1,000+. And that’s a win-win for everyone! You can style the Jordans, or flip them like there’s no tomorrow!

How to Get the Red Lipstick

So, Jordan 14 Red Lipstick will drop on Footsites and Nike SNKRS. So you got two ways to go, either a Nike bot, or an all-in-one bot. If you wanna go all-in, we recommend the latter, and here’s a list of the best sneaker bots of 2021! But alone, it won’t help you much, unless you go for the holy trinity: sneaker bot, proxies, and servers. There are also more details that you gotta keep in mind, so make sure you check out this guide!

Beyond Jordan 14 Red Lipstick…

So, just in case you dig this specific colorway and take an L (hopefully not though), we got some alternatives! Both sneakers look pretty lit, and you can find them at the aftermarket. You know, people also wanna flip some Jordans!

Jordan 14 “The Last Shot”

If that isn’t an epic pair of sneakers, we don’t know what is! So back in game 6 of the 1998 NBA championship, Michael Jordan took a game-winning shot. That shot was within seconds of the end of the match! So naturally, everything became monumental about that day, including the kicks. You can find the 2018 pair for $400 on average today.

Jordan 14 “Gym Red”

On the other hand, if you like more red in your wardrobe, then the Gym Red 14s are definitely must-haves. The kicks dropped in 2020 in full family sizing. If you wanna have these babies in your sneaker collection, you can find them for $300 on average!

The post Jordan 14 Red Lipstick – All the Glam the Ladies Will Need! first appeared on .

But First, A Trip Down Memory Lane!

If you’re not familiar with the history of the brands, let’s check it out really fast now. So first up, we got Nike. Bill Bowerman and Phil Knight started the Blue Ribbon Sports in 1964. That was before they opted for Nike, after the Greek goddess of victory. And it was uphill from there peeps! If you wanna check out the history of the Nike logo and more, check this out.

On the other hand, Adidas’ story is a bit more interesting because it was born out of a nasty family feud. The German Adolf and Rudolf Dassler initially started the “Dassler Brothers Shoe Factory” in 1924. However, as we said, a family feud ensued and the brothers split. Adolf “Adi” Dassler went on and started Adidas while Rudolf started Ruda, or Puma as we know it today. That was back in 1949, and still going strong.

Nike vs Adidas Market Shares

It’s common knowledge that both companies made a huge impact on sportswear. After all, they introduced some crazy classics that we all own or owned at some point. However, it’s pretty interesting how their areas of influence are distributed! For example, Nike’s main revenue comes from North America, which kinda makes sense. However, Adidas’ main revenue comes from the Asia-Pacific region. This region includes the southeast and east of Asia and Oceania. Interestingly enough, Europe comes second in revenues for both companies.

But how much are Nike and Adidas worth? Well, it’s worth noting that both brands’ values dropped in 2021. Nike is currently worth around $30.44B, which is $4B less than 2020. Meanwhile, Adidas is worth $14.3B, $2B less than 2020. So in this round of the Nike vs Adidas rivalry, Nike clearly wins.

Collabs Are As Important as Ever!

How do brands grow and stay relevant? Besides the development of technologies and awesome marketing, we got collabs. And both brands are pretty generous on that front! But I think you already know what the best sneaker collabs are. And if you don’t, then carry on with your reading!

First off, we got Nike. You know, the Swoosh seriously hit a mega jackpot with Michael Jordan’s endorsement. Although the GOAT wanted to be on Adidas’ side, the brand felt like they had enough athletes on board. In the meantime, Nike pulled off a great presentation and eventually managed to sign MJ in 1984. Thus, the sneaker legacy of Air Jordan was born!

Next up, we have Adidas. Although we usually hear about celebs leaving Adidas in favor of Nike, in this case, it was the opposite. I mean, Kanye West is always surprising us with his interesting moves, but that was next-level. So, in 2013, Adidas and Kanye gave us the amazing Adidas Yeezy empire. Oh, and you can check our favorite Yeezy colorways here!

Some more collabs and both sides are worth mentioning, like Travis Scott and Pharrell Williams. So, in conclusion, the Nike vs Adidas rivalry is definitely up and running!

The Nike vs Adidas Tech Battle

Now we’re getting to the juicy bit. Some people argue that new cushioning techs are what actually made Adidas relevant again at some point. But what technologies make Nike pretty special? Let’s find out.

Both companies went above and beyond on their technology development. However, we’ll just settle for our top four by each brand. Let’s start with Adidas and its best cushioning technologies! First off we got the very interesting 4D cushioning, Bounce, and Cloudfoam. However, the actual technology that gave Adidas a headstart is the mighty Boost! You can read all about it here.

Now off to Nike who doesn’t take the Nike vs Adidas competition lightly. But we kinda appreciate how Nike sticks to the classics that work just fine to this day. I mean, why fix what isn’t broken? Maybe upgrade it sometimes, which they did with the Air and Air Zoom cushioning! We also have ZoomX cushioning which was pretty controversial, and almost got banned from the 2020 Olympics! And last but not least, comes the pretty interesting React cushioning that you can read all about here.

So, all in all, we’ll call it a draw here! The Nike vs Adidas battle evens out when we talk about cushioning. You know, both brands gave a lot to the sneaker industry, and we can’t choose one over the other.

So, Who Wins?

You didn’t honestly think that we’d have an answer to that, did you? We’re talking about the biggest 2 brands in the sneaker/ sportswear industry. And we definitely don’t see either of them going anywhere anytime soon, and we hope we don’t. It’s the competition that keeps the game going, especially in the case of Nike vs Adidas.

Moreover, when things get bad, everyone apparently puts their differences aside. When the pandemic and the US riots against racism were pretty intense, something pretty interesting happened. Adidas actually retweeted Nike and supported the cause, which sent everyone off the wall! But well, we back to the competition now fam, and that’s the fun of it all.

Together is how we move forward. ⁣
Together is how we make change. https://t.co/U1nmvMhxB2

— adidas (@adidas) May 30, 2020

The post Nike vs Adidas – Are We or Are We Not Over the Competition? first appeared on .