The industry is big, and there’s a place for many brands in it. Although a certain brand could be on top every year, it’s cool to keep an open mind. And today, we’re gonna take a look at a brand that we often overlook because we got our hearts somewhere else. But honestly, Salomon sneakers are worth the attention that we ain’t giving them. Now you’ll probably think “Ew, not dad shoes again”, but read on to find out why these babies are different! And honestly, you can’t make this sh*t up, because the industry speaks for itself!
Our story starts in 1947, in the heart of the French alpine town of Annecy. Georges Salomon didn’t wanna be a teacher and chose to join his dad in his workshop instead. In that workshop, they made beveled ski edges. Salomon’s main goal was to make gear that helps people enjoy the outdoors and outdoor sports. Up until 1992, the brand’s work focused only on ski gear.
However, that changed when they launched their first hiking boots. After that, the rest became history, and different types of kicks followed. From trail running and hiking to water shoes, Salomon sneakers are the pair you need for the real deal. In fact, the brand’s slogan is “Tomorrow is yours”. The inspiration behind it is a quote by the founder in which he says: “What fascinates me is what I will do tomorrow”.
If you still have second thoughts about owning a pair of Salomon sneakers, allow us to change your mind. When we discussed 2023’s sneaker trends we mentioned brands like Salomon becoming relevant. You see, when fashion icons in the 2020s wear something, it becomes a trend, that’s simple math. And when people saw celebs like the Hadid and Jenner sisters rocking Salomon kicks, that was it. So naturally, if you wanna be on top of your fashion game, now is the time to go sneaker shopping!
Although the brand pretty much operates under the radar, it doesn’t mean that it doesn’t have cool collabs. So here are our top three picks if you’re looking for a sturdy pair of Salomon sneakers but still don’t wanna look like a dad. Oh, and the coolest thing about some of the brand’s kicks is that you can get them for under-retail!
This one is vouched for by none other than Rihanna! Although it wasn’t her first time rocking Salomons, it was definitely the most interesting since it’s a collab with Maison Margiela. The whole Super Bowl fit was something worth the discussion! And if pregnant Riri thinks these kicks are worth wearing, then who are we to argue? People seem to agree though, because the resale of these kicks jumped up right after the Halftime Show! Oh, did you know that the Puma Fenty partnership is making a comeback?
Atmos is a Japanese streetwear store that certainly knows who to partner with. From Nike all the way to Salomon and more, the brand has the drip element since 2000! So if you want a cool and comfortable pair of kicks, the XT-6 Atmos is the answer. After all, the kicks are still kinda affordable at $280 in resale!
Last but not least, another store that knows what they’re doing is Dover Street Market. Mashing up art and fashion, it’s a one-of-a-kind multi-brand retailer. And of course, Salomon being the low-key brand they are, managed to collaborate with DSM on an equally simple pair! If you’re into black kicks, then these babies are right up your alley. However, they’re kinda pricey at $453 in average resale! But hey, if you own one and wanna flip it, then more power to you.
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